The App Marketing Playbook to $100k+ Apps

Learn how to scale any app to $100k and beyond with ASO, Apple Search Ads, Meta Ads, creatives, monetization, and more.

All inside one simple, organized Notion Playbook.

Get The Free Playbook

What's inside the playbook

πŸš€ Launch Your MVP

Validate demand fast β†’ Clear product-market signal

πŸ” ASO

Drive organic installs β†’ Higher rankings + CVR

πŸ–ΌοΈ Screenshots

Improve conversion β†’ More installs

πŸšͺ Onboarding

Activate users faster β†’ Better retention

πŸ’° Monetization

Improve conversion β†’ Higher LTV

🍎 Apple Ads

Scale profitably β†’ Predictable CPI

πŸ“£ Meta Ads

Creative scaling β†’ Lower CPA

πŸ”Ž Google Ads

Automation + bidding β†’ Scalable installs

πŸŽ₯ YouTube

Proven tactics β†’ Faster learning

πŸŽ“ Expert Sessions

Advanced insights β†’ Better execution

A Sneak Peek Inside the Videos

How To Use The Playbook

Steve P. Young

This isn’t theory. This is what actually works.

My recommendation as you go through this playbook:

  • Don’t binge β€” implement.
  • Pick one module at a time and apply it immediately.
  • Measure everything.
  • Double down on what moves revenue and retention.

If you treat this like a living operating system for your app β€” not just content β€” you’ll see real momentum.

I’m excited to see what you build.

β€” Steve P. Young

Get The Free Playbook